The Ambassador Theatre Group, a British-based firm that owns venues in New York and elsewhere, is seeking to strengthen its place on the Broadway scene, even because the trade stays shut down by the Covid-19 pandemic.
Earlier this month, ATG’s mum or dad firm, Worldwide Leisure Holdings Ltd., introduced that it had acquired three U.S. theaters—the Golden Gate and Orpheum in San Francisco and the Fisher in Detroit—for an undisclosed worth from the Nederlander Firm. All three venues have been residence for a few years to touring Broadway exhibits.
Whereas the theaters would retain their function as touring homes, ATG Chief Govt Officer Mark Cornell mentioned the corporate can be contemplating utilizing them as a stage for exhibits in growth, together with ones it could produce itself, earlier than bringing them to Broadway, probably at its personal venues.
On Broadway, the corporate acquired the venue now referred to as the Lyric Theatre in 2013 and it established the Hudson Theatre as Broadway’s newest space in 2017. An ATG spokesman mentioned the corporate’s funding in buying and renovating Broadway theaters totals greater than $100 million.
ATG has a world portfolio, with theaters from Boston to Berlin, plus 10 venues in London’s West Finish. It also owns Brooklyn’s Kings Theater, a 3,000-seat venue that has been used primarily for concert events lately.