GREEN BAY (NBC26) — Brittany Berkovitz, the brand new proprietor of Hat-cetera, loves hats.
“I consider Hat-cetera is the one hat retailer of its form in all of Wisconsin,” she stated. “I’m obsessive about them. I like them, so I’m glad to be sharing that zeal with different individuals.”
The store first opened on the opposite finish of Broadway in 2008. The unique proprietor retired in 2019 and offered the enterprise to Berkovitz, however the lease was up, and he or she didn’t wish to choose simply any location.
“I at all times knew that I needed to be again on Broadway,” she stated. “I’m fairly cussed, so I simply waited and waited and waited, after which with the chance offered itself, I simply pounced on it.“
Though Berkovitz did popups in De Pere for months, she was fearful individuals would neglect about Hat-cetera.
“If you’re gone for over a 12 months, typically you lose the curiosity of individuals,” she stated.
However since opening the brand new retailer two weeks in the past, she’s seen nothing however help. This neighborhood understands the worth of discovering the right hat in individual, stated Berkovitz.
“You’ll be able to come, sit back, look by means of a few of the magazines, have a dialog with me,” she stated. “I’m bored a few of the time, so I don’t thoughts chatting. I prefer to get to know individuals. Make it an expertise.“
You may suppose you’re not a hat individual. To that, Berkovitz says suppose once more.
“Simply put it on,” she stated. “Perhaps give it somewhat tilt, model it proper, and it’ll be simply nice.”
Hat-cetera is open Wednesday by means of friday from midday till 6 p.m. and Saturday and Sunday from 10 a.m. till 3 p.m.